Prior to this “grand adventure”, none of us had any experience in this particular realm. Leona had some business experience, having had a couple of different business prior to this. She was also an experienced cook who loved to experiment. Our main goal was to provide those coming through our doors with the same service and experience that we expect when we are being served. This picture, taken in 2004, which was our first full season, features Bill and Leona standing in front of the espresso machine. A lot of changes have taken place since then. Both have been certified as Serve Safe trainers since 2006.
STRANGE BEGINNINGS
Bill & Martha came to Rangely in August of 1956 to teach in the High School. They raised their family here and in 1988 they retired from teaching but not from being active in the community they love.
Photography has long been an interest of theirs and with retirement came the opportunity to travel a bit and to spend more time with that wonderful hobby. They enjoyed participating in a number of photo seminars, workshops and Elderhostel programs. When Comet Hale-Bopp made its appearance in March of 1997, they were fortunate enough to get some rather striking images, which gave their photography hobby a big boost. The hobby soon became an avocation and took on additional significance as Bill concentrated on photographing many of the attractions in Dinosaur National Monument.
Free-lance nature photography was a major interest of both Bill & Martha. In addition to Dinosaur National Monument, they loved photographing features of the Colorado Plateau, including slot canyons, rock art, most any type of landscape, old buildings, lichens, rocks, trees, flowers, patterns of most any kind, fall colors, water and more.
Bill and Martha were both very involved in numerous community service areas, including volunteering at the Colorado Welcome Center in Dinosaur since it opened in 1990. It was that activity that introduced them to a couple who would bring major changes to their lives.
Robert & Leona Hemmerich moved to Colorado from Vermont in 1979. They reared their two girls in the Denver metro area and moved to Dinosaur in the fall of 1995. At the time, Leona was still working in Denver, and Robert was working a lot in Vail. He has worked in many aspects of construction, and currently he installs and repairs hardwood floors in the Vail Valley. It is Robert’s handiwork you see when you walk on the beautiful hickory floors at BedRock Depot.
Leona has had a rather varied background vocationally. Since she’s never been able to decide on what she wants to do when she grows up (which will probably be never) Leona has sometimes told people her main purpose is to make other peoples’ lives more interesting. In 1998, the manager’s position opened up at the Colorado Welcome Center. Leona decided to do something different and applied for the job and got it. She fit in very well with the volunteers and enjoyed visiting the people coming in looking for things to do in Colorado. Those who worked with her there would agree that she made their lives more interestingBill and Martha teased her a lot when they volunteered, and a friendship started to grow. Bill was impressed with her enthusiasm and one day suggested a hike he had wanted to do but didn’t have anyone to go with him. Leona eagerly volunteered. A date was set, but the night before Bill called and tried to back out because it was raining. Leona wasn’t one to be deterred by what might be and suggested they wait till morning to call it off. The next morning the sun shone brightly and the hike was on, and many more followed.
Over the next several years, Bill and Leona did many hikes, mostly in Dinosaur National Monument (DNM). They found themselves to be very compatible hiking partners both in the speed at which they liked to walk and the interest they have in nature. Even when Leona wasn’t taking pictures herself, she didn’t mind waiting for Bill to spend as much time as he wanted to shoot a particular scene. She just enjoyed listening to the quiet that can be found when you get out away from it all. (To find out more about what there is to do in DNM, click on the canyon picture to learn why this area is so special.)
Robert and Leona also have interests in many hobbies, including photography. Leona hadn’t done much with photography for years until Bill restored her interest in it, and the digital revolution in cameras made it more affordable. A number of years ago all four decided to try doing a trip together to see the country and take pictures. They enjoyed it enough that they did a few more.
The winter of 2003 found the four of them planning a trip to Southern Utah and Northern Arizona. Robert was hoping they would be able to do an “Old West” photo like they had done in Durango a few years earlier. He had his heart set on being “Buffalo Bill” Cody and had grown a beautiful beard and long hair so he would look the part when attired in an appropriate costume. One evening a couple weeks before they left, Leona was on the phone with Bill and asked if he knew if there would be any places on our route where we could do an Old West photo. He didn’t know, but thought there might be. As the two of them visited more, Leona was hit by one of her moments of creative fantasy. The first thought she suggested was that since Dinosaur had its own Old West history with colorful characters such as Butch Cassidy and others, this would be a good place to do an “Old West” photo op, but then, as she talked, the wheels kept clicking and she came out with something quite outrageous. After all, this is Dinosaur, and just how did people dress in the days of dinosaurs? Bill, of course, told her they didn’t since they weren’t around, but Leona has never been one to let a lack of creative vision in others dampen hers. She persistently pursued her idea and informed him that that was his perspective. After all, hadn’t he ever watched the Flintstones? Besides, we knew that visitors to our area were often disappointed by the lack of souvenirs specific to Dinosaur, Colorado, both in name and theme that our area had to offer. What better and more unique souvenir could people get than to have a photograph taken where they could dress as if they lived back in the cave days, with Dinosaur, Colorado printed across the bottom? Even if other places offered some sort of cave man photo, they couldn’t put Dinosaur, Colorado on it. We could even superimpose dinosaurs for people to ride, have as pets, or fight. Why not set up a studio to take just such photos? This could be combined with a small gallery to display and sell the photos that each of the four already produced. By the time she was done with her “sales pitch,” Bill thought it might have some merit. Leona bounced the idea off her daughter who called that evening, and off Robert, both of whom agreed the idea was worth considering.
During the course of their trip, they got a lot of neat ideas for the possibility of setting up a shop, but never found a place to do the “Old West” photo so Robert could pose as “Buffalo Bill.” (Leona did take his picture later that summer and he looked very much the part.) By the time they got home, everyone thought this was a really great idea, and a bit of coaxing even got Bill to agree to helping out with the undertaking. Martha and Robert indicated that they would give their support but they didn’t want to be active participants. Robert, being far-sighted and practical, suggested that to have any chance of making a go of it there needed to be something to bring in some cash on a steady basis, and he thought a coffee bar and hand-dipped ice cream would be profitable.
Returning home, contact was made regarding availability of the old “Dina Freeze” (famous for both a green dinosaur holding a cone and an enormous hamburger called the “Bronto burger”). This building had most recently been the home of a gift shop called the “Ugly Coyote,” which had not operated for a few years. The building was for sale, it looked suitable — with some major remodeling — and the price seemed reasonable. The purchase was made, a summer of remodeling, much of it far more extensive than planned, followed and BedRock Depot was born.
The store was opened for a few weeks “just to get the feet wet” in early fall of 2003, then closed for the winter. Spring brought on more remodeling and a Grand Opening celebration on May 8, 2004. Business was generally good throughout the summer months and the concession was made to offer deli type sandwiches, which became quite popular. Robert thought Leona should make her own bread for sandwiches and wanted her to look into getting a batch freezer so she could make her own ice cream as well. Again, the store closed for the winter and spring brought more remodeling. Each winter Leona expanded the wall painting that started in the bathroom until it was finally finished as you see it today.
By 2005 BedRock Depot had become not only a place for quality ice cream, espresso drinks and sandwiches, they had added a gift line in addition to their gallery. Eventually the gallery diminished and the gift line expanded thanks to some advice from a professional consultant who volunteered her guidance on how to set up our store to make it more appealing. Bill and Leona continue to look for just the right merchandise to offer in their store to make your time at BedRock an enjoyable experience. Now, as you wait for your custom food order to be filled, you can browse through our gift shop.
Quality has been the watchword for BedRock Depot from its very beginning. Considerable effort has gone into making the building and grounds as attractive as possible so as to attract and please the traveling public. Quality foods, beverages, ice cream, gifts and other items are made available from the perspective that repeat business requires just that. Equally important is quality service and BedRock Depot’s owners and employees are committed to providing friendly, efficient and courteous service to every customer.
Our story wouldn’t be complete without giving credit to our spouses who are the silent (and not always so) partners in this endeavor and without whom it would utterly fail. Martha did much of our grocery shopping as well as laundry and other errands. (After she passed away in the fall of 2014, Bill took over her job of doing our laundry, and Bill and Leona now do most of the shopping for BedRock.) Robert has done the lion’s share of the remodeling and maintenance, except where licensed trades were needed, and continues to help at times in various ways, including working the counter where he loves serving ice cream and making shakes and lattes.
At this point in time, Leona’s original dream of having a cave man photo studio has not been fulfilled, but the idea has not been abandoned. There just always seems to be more work to do than we can find the time to get done. However, one member of the dinosaur family that has been rattling around in her head for years made his appearance a few years ago. You may have noticed “Tony” standing proud and tall out front. He’s the friendly T-Rex holding a latte and a T-Rex cone, and he’s one of Leona’s friends. He finally appeared in person in 2014 to greet people who come to BedRock Depot. Standing around 8’ tall, many of our guests have had their picture taken with our ice cream loving dinosaur. We are hoping to make a kid’s coloring book available, which will tell the story of the time the whole T-Rex family came to visit BedRock. (To read Tony’s story that has been written thus far, click on his picture to learn more.)
From 2011 – 2019, we were blessed to have foreign students work for us through a program called J-1 visa Work & Travel. It allows international college students to come and work for up to 4 months. To be a part of this program, the students have to have recommendations from teachers, pay their own way, and follow through with reports. The idea is that by working, they will learn the language, and earn enough money to pay their expenses. Americans could go to those countries if they attend a college that is participating in the program. While here, all the students we have hosted have stayed at the Mitchem house. They thoroughly enjoyed having them, and a number of our students have kept in touch with us. The year 2020 brought unexpected changes, including no students from Europe or anywhere else. Our story is still being written, and we have no idea what tomorrow will bring.
BedRock Depot will always strive to provide quality in every aspect of doing business and wants to be known far and wide as “The place to stop in Dinosaur, Colorado.” In fact, the goal is to be the best place to stop between the ski areas of Colorado and those of neighboring Utah. That’s the story so far. How are we doing? Feel free to give us your feed back in person, our guest book, or an email note at: bedrockdepotstop@gmail.com
We look forward to serving you.
Bill & Leona
Mission
Providing quality to those we serve in every aspect of our business – food, gifts, information and service.
Vision
It is our hope that BedRock will not only provide quality, but that we will also enrich the lives of those we serve. We want to see Christ glorified in all that we do.
Values
- Honesty and Integrity
- Quality
- Having a positive impact on all those around us, especially those we serve